Tuesday, November 2, 2010

1% for the Planet

This week Pyrenees Mountain Adventure became a proud member of 1% for the Planet.

This not for profit organistion was started in 2002 by Yvon Chouinard, founder and Managing Director of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies. It is a growing, global movement of companies that donate 1% of their sales to environmental organizations worldwide.

By 2009 the 1% for the Planet community numbered 1200 members in 38 countries. In total, over $50 million of critically needed funds has been given to non – profit environmental groups.

Members contribute one percent of revenues directly to any of the approved non-profit environmental organisations in 1%’s network. Non-profits are chosen based on referrals, track record and environmental focus. Over 1,600 non-profits worldwide are included in the 1% program.

“The shared belief that you can do well as a business by doing the right thing with respect to the environment is clearly apparent.” Terry Kellogg, Managing Director, 1% for the Planet.

To learn more about 1% for the Planet visit www.onepercentfortheplanet.org

"The idea of wilderness needs no defence, it only needs defenders" Edward Abbey
"Do something for wild places and wild creatures" John Muir

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